Privacy Policy

This policy applies to information we collect through the Hidden Frictions website, through our application and contact forms, and in the course of providing our business audit Services. It does not apply to third-party websites or services that we link to or that you engage separately.

We collect the information you choose to give us, including when you complete our application or contact form, request an audit, or correspond with us. This may include:

• Your name and the name of your business
• Your email address and phone number
• Business details and any information you include in your message or application
• Information exchanged with us while we prepare and deliver your audit

If you purchase a Service, payment is handled by a third-party payment processor. We do not store full payment card numbers on our systems.

When you visit the website, we and our analytics providers may automatically collect certain technical information, including your IP address, browser type, device type, operating system, referring website, pages viewed, links clicked, and dates and times of visits. This information helps us understand how the website is used.

The website uses cookies and similar technologies. Essential cookies are needed for the site to function. Analytics cookies help us measure and improve performance. You can control or disable cookies through your browser settings; disabling some cookies may affect how the site works.

We use the information we collect to:

• Respond to your inquiries and prepare quotes
• Deliver, support, and improve the business audit and related Services
• Communicate with you about your engagement
• Send updates or marketing communications where you have opted in
• Operate, maintain, secure, and improve the website
• Detect and prevent fraud, abuse, and security issues
• Comply with legal obligations and enforce our Terms

We do not sell your personal information. We share information only as described here:

• Service providers — trusted vendors who support our business, such as website hosting, analytics, email and communication platforms, and payment processing, permitted to use the information only to perform services for us.
• Partners — if you ask us for a referral or choose to engage a partner such as Plopjoy or Kevinomics Consulting, we may share relevant information at your direction.
• Legal and safety — where required by law, regulation, or legal process, or to protect the rights, property, or safety of Hidden Frictions, our clients, or others.
• Business transfers — in connection with a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

The website may link to or integrate with third-party services, including analytics tools and partner businesses. We are not responsible for the privacy practices or content of third parties. We encourage you to review the privacy policies of any third-party service you use.

We keep personal information only for as long as needed to fulfill the purposes described in this policy, to provide the Services, and to meet legal, accounting, or reporting requirements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Depending on where you live, you may have the right to access, correct, update, delete, or restrict the use of your personal information, to object to certain processing, and to opt out of marketing communications. To exercise these rights, contact us using the details below. We will respond consistent with applicable law and will not discriminate against you for exercising your rights.

If you are a California resident, you may have the right to know what personal information we collect and how we use and share it, to request deletion or correction of your personal information, and to opt out of the “sale” or “sharing” of personal information. Hidden Frictions does not sell personal information. To make a request, contact us using the details below.

Residents of other U.S. states that have enacted privacy laws may have similar rights to access, correct, delete, or opt out of certain uses of their personal information. Contact us to exercise any rights available to you.

Hidden Frictions operates in the United States, and information we collect is processed and stored in the United States. If you access the website from outside the United States, you understand that your information will be processed in the United States, where data protection laws may differ from those in your location.

The website and Services are intended for businesses and for individuals who are at least 18 years old. They are not directed to children, and we do not knowingly collect personal information from anyone under 18. If we learn that we have collected such information, we will delete it.

If you opt in to receive emails from us, we send them through an email communication platform. Every marketing email includes an unsubscribe link, and you can opt out at any time. We may still send you non-marketing messages related to an active engagement.

We may update this Privacy Policy from time to time. The effective date above reflects the latest revision. Material changes will be posted on this page, and your continued use of the website after changes are posted constitutes acceptance of the updated policy.

Questions or requests regarding this Privacy Policy or your information can be sent to info@hiddenfrictions.com.