A recorded teardown of where your business gets heavier than it should.
This is not a coaching call. It is a diagnostic breakdown of where your business feels heavier, leakier, slower, or harder to trust than it should — and what to do about it, in order.
The format
One operator. One recorded teardown. A prioritized friction map you keep. $500–$1,000 • 1–7 business day turnaround.
What the audit is — and what it isn't.
The fastest way to know if this is for you is to know exactly what it’s not.
What it is
- A diagnostic teardown of real friction points in your business.
- A prioritized roadmap — ranked by what each issue is costing you.
- An outside operator's read on the seams most reviews miss.
- A recorded asset you keep and act on, with or without us.
What it is not
- A coaching call or a motivational session.
- A sales pitch for services dressed up as a free audit.
- A generic marketing-audit template with the name swapped.
- A promise of specific numbers — no honest operator makes those.
Built for operators. Not for everyone.
Hidden Frictions works best for businesses past the guessing stage — and is a poor fit for a few situations worth being honest about.
For you if
- You're past startup guessing and have real, recurring revenue.
- You sense drag in the business but can't quite name where it lives.
- You'd rather hear a straight answer than encouragement.
- You want to fix the right thing — not ten random things at once.
Not for you if
- You mainly want someone to confirm you're doing great.
- You're pre-revenue and need a business model, not a tune-up.
- You're looking for free advice inside a discovery call.
- You want guaranteed results — the audit deals in diagnosis, not promises.
What every audit reviews.
Seven layers of the business, reviewed in depth — because friction is never in just one of them.
Messaging & positioning
Whether a stranger understands what you do, who it's for, and why it matters — in the first few seconds, not the first few minutes.
The customer journey
Every step from first contact to paying customer, and the exact points where people hesitate, second-guess, or quietly drop off.
Trust signals
What's present, missing, or weak at the precise moments a buyer decides whether you're safe to commit to.
Website & conversion path
Where the site adds steps, doubt, or load instead of removing them — the conversion resistance you've stopped seeing.
Lead flow & follow-up
What happens to interest after it's captured, where it leaks, and which leads go cold simply because nothing followed them.
Operational drag
The tasks, approvals, and dependencies that quietly slow everything — the heaviness that doesn't show up on any report.
Systems & leverage
What still runs on you personally that should run without you, and where the absence of a system is the real bottleneck.
What you receive.
Four concrete outputs — not notes, not a vague summary, not a follow-up call to “go deeper.”
Recorded teardown
A full walkthrough video of your business's friction points, narrated as we review them.
Prioritized friction map
Every issue found, ranked by estimated cost to the business and effort required to fix it.
The first-fix shortlist
The three to five changes to make first, and the reasoning for why those before anything else.
Implementation paths
For each fix: a do-it-yourself route, or hand it to Plopjoy. Clearly separated, never assumed.
Clear price. Clear timeline.
One fixed quote. No scope creep.
Turnaround is 1–7 business days from a completed application. Investment is $500–$1,000, set by the complexity of your business and the scope of the review. You'll receive a fixed quote before any payment — so the number never moves once you've seen it.
Investment: $500–$1,000 • Turnaround: 1–7 business days
Apply for an AuditThis isn't a free discovery call.
Discovery calls are usually free because they’re sales calls. This isn’t one. The audit is the product — a paid, recorded diagnosis with real depth behind it. If you want to know whether your business has hidden friction, the answer is almost always yes. What you’re paying for is knowing exactly where it is, what it’s costing you, and what to fix first.
Apply for a Hidden Frictions Audit.
A few questions so the review is sharp from the first minute. You’ll get a fixed quote back — not a sales call.
Stop guessing why it feels heavy.
One recorded teardown tells you exactly where the friction is — and what to fix first.